What I Do
I help leaders and teams move through complexity and get unstuck.
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My consulting work blends strategic insight, psychology, and clear communication to solve problems, support decisions, and create meaningful progress.
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I focus on identifying the real obstacles, simplifying ambiguous situations, and helping clients move forward with structure and confidence.
My work includes:
Problem Analysis — breaking down challenges into solvable parts
Decision Support — assessing options and guiding key choices
Workflow Design — organizing processes and structures
Narrative Development — shaping your story, message, and positioning
Messaging Refinement — clarifying value and improving communication
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About JSF Consulting
Narrative & Clarity Consulting
JSF Consulting operates as a diagnostic problem-solving practice, helping clients cut through ambiguity and make clear, grounded decisions. The work combines psychology, narrative structure, and strategic analysis—fields shaped by years of hands-on experience in filmmaking, project development, and research.. This blend keeps the focus where it belongs: on the client’s goals, the obstacles in their way, and the most direct path to meaningful progress.
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Our work sits at the intersection of story, psychology, and strategy, turning complex ideas into clear, grounded narratives people can actually use. We dig into the real challenges, clarify what’s getting in the way, and help clients make confident decisions that move them toward their goals.
At the center of the practice is the Four Box Factor — a diagnostic model for understanding client challenges across four dimensions: Intention, Reasoning, Context, and Executional.
Intention
Clarity of Direction & Decision Logic
We identify what you want, what drives your decisions, and how those intentions shape your direction. This includes clarifying goals, understanding motivations, and seeing where direction may be unclear or internally conflicted.
Reasoning
Mindsets, Assumptions & Behavior
Every challenge has a human layer. We surface the beliefs, default patterns, motivations, and emotional logic that shape how individuals or teams approach problems and make decisions.
Context
External Realities & Constraints
We examine the surrounding environment—market conditions, timing, resources, structure, and team dynamics—to understand the real-world constraints shaping the issue. Good decisions must match the context.
Execution
Where Plans Collide with Reality
Even strong strategy fails without follow-through. We look at processes, habits, accountability, and operational rhythm to understand how work actually gets done—and where breakdowns occur.